Wham, bam, pow! And Scarier Sounds in Translation

“Hey guys, does anybody know what doom sounds like?”

On Friday I came across a perfect example of a classic translation challenge in Japanese fiction. It all started when an editor reviewing a TV episode showed me some onscreen Japanese text that said “gogogogo.”

Now, anyone who spends time watching or reading Japanese media is pretty used to seeing sound effects scrawled everywhere, like the old Adam West Batman where all the fight scenes were punctuated with word bubbles exclaiming “Bam!” and “Pow!” The Japanese language loves onomatopoeia, the sound-words that we English speakers usually associate only with comic books and children’s songs (“Here an oink, there an oink, everywhere an oink oink”). Though English is pretty stingy with its sound-words, Japanese and some other languages use them in a much wider variety of contexts and have a much richer trove of them. In Japanese, they don’t stay confined to comics and songs; they permeate every area of conversation and life. A non-native speaker of Japanese who never gets the hang of using them in speech just never sounds quite right. I know that as an American, when I use onomatopoeia it can sometimes become the first moment of real connection between me and whoever I’m speaking to, even if I’ve spoken to them many times before. A former coworker and I once bonded when she was handing out crunchy snacks and I told her I liked her choice because I think paki-paki snacks are better than bari-bari snacks–in other words, I like a more understated style of “crunchiness.” All of a sudden the two of us, who honestly didn’t get along that well normally, were launching into an animated conversation about crunchiness values, and for those few minutes getting along beautifully. It wasn’t because the eternal chips vs. pretzels debate was really that important to us; it wasn’t because I’d said anything particularly clever (paki-paki usually doesn’t even describe food). I think it was because for that brief span of time we just sounded right to each other. These sound words are one component of “naturalness” in Japanese.

In fact, sound-words feel so natural that Japanese a whole category of them called gitaigo (擬態語), which are mimetic words–sound-words for things that don’t make sounds. For example, when you stare at someone, your eyes go jiro-jiro. When you tear up, your eyes go uru-uru. This isn’t the “wham, bam, pow” or even the “pitter-patter” you find in English. Not only is no sound being made, but no sound is really physically plausible. But we can still use these mimetic onomatopoeia to talk about emotions or states of being, and they’re every bit as much a part of everyday life. In Japanese, everybody knows exactly what silence sounds like, because the sound of silence is “shiiiin.”

In translation, these sound-words often disappear. Instead of following Japanese conventions literally and saying “I feel so [invent a sound of anger to replace muka-muka with here],” I’ll use “I feel so pissed off!” in my translation of a story. But working in TV shows or comics, sometimes we’re confronted with sound-words plastered all over the screen or page, staring at the viewer and demanding to be translated by the force of their presence. So every few days I find myself being shown a screenshot of a grinning boy with the word niko-niko over his head, and saying, “Oh, that’s the sound of him smiling. How about we caption it as ‘grin’?”

Which brings us back to the beginning of this post and Friday’s “classic translation challenge”: what is this gogogogo the editor showed me? Well, it’s one of my favorites when I don’t have to translate it, and one of my least favorites on days like Friday… it’s the sound of impending doom. (Unless the doom is already here, in which case it’s the sound of a very ominous situation indeed.)

As my dear friend Ada Palmer and I once discussed, this is no problem in a comedy. In a comedy, we can simply scrawl “DOOM!” across the top of the frame in dramatic ALL CAPS and be done with it, and it’s perfect. But in a serious show, unfortunately, that doesn’t work. It’s one of those translation situations where you have to climb the same mountain all over again every time, because every time the task is impossible and every time it refuses to submit to the same “solution” you came up with last time.

In this particular case, the editor showed me the translator’s solution and asked me what I thought. I said it worked for me unless anyone else could come up with something that sounded more like doom.

2 Replies to “Wham, bam, pow! And Scarier Sounds in Translation”

  1. Sharon

    What do you do when you stumble upon a sound effect that you’ve never heard of or is unfamiliar to you? Would you make up a translation based off the context? For example, I’ve stumbled across ドン on some manga and would have no clue how it would translated in English.

    There is this site: http://thejadednetwork.com/sfx/ that has a compilation of Japanese-to-English sound effects. What are your opinions on this site?

    Thank you! ʕ•ᴥ•ʔ

    • sarahalys@gmail.comsarahalys@gmail.com Post author

      Well, I do the same thing with unfamiliar SFX as I do with anything unfamiliar: I research them. Many of them are in dictionaries. If no definition is available, I use creative Googling to look at usage examples. I haven’t delved super deeply into that site you mentioned, but I’ve used it a time or two and it looks good. One of the best resources in English was actually put together by a doujin translation group back in the day, YYH Djs in English. Now you can only access it through the Wayback Machine: http://web.archive.org/web/20080822215324/http://www.oop-ack.com/manga/soundfx.html


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